The Importance of Videos in Your Real Estate Marketing Campaign

Using videos has become increasingly important in the age of digital real estate marketing; however, for some reason the real estate industry is slow to follow this trend. So what exactly can video real estate marketing do for you when trying to sell a house?

Increase Noticeability

Using videos in real estate markeing is currently seen as a tool only used for the most expensive mansions in Australia. By using videos, you will gain a competitive advantage against any house in your price range and become a more attractive option. Studies also show that 92% of mobile video consumers share videos with others, ensuring that your property will gain more visibility.

Increase Popularity

Real estate listings with videos get on average 403% more inquiries than those without a video. Buyers today are money rich and time poor meaning they are looking for the quickest way to gain information. By including videos in marketing, you are showing potential buyers the maximum amount of information in the least amount of time, helping them to make decisions more quickly and efficiently.

Increase Views

Embedding a video on your listing will mean your advertisement is 53 times more likely to appear on the first page of Google than if you have listing comprised of only text. This is particularly important when consumers are participating in the initial information search and typing generic phrases into Google.

With videos being an incredibly underutilised tool allowing you to achieve a major competitive advantage over other sellers, this is an essential means that you should not hesitate to include in your listing!

If you’d like to discuss the marketing options for your home, please contact Garth on 0400 088 989 or